BLACK GOLD APPS

LURKDEALS

eBay search is broken. Every niche marketplace is a silo. Nobody is watching the market for you.

Lurk is a network of intelligent, vertical-specific deal alert engines — each one sharper than the fragmented tools that exist today, all unified under a single platform.

10+VERTICAL SITES
3%EBAY COMMISSION
$750PER WATCH SALE
2007LAST INNOVATION
SCROLL TO EXPLORE
THE PROBLEM

EVERYONE IS DOING THIS WRONG

eBay Search is Broken

Watch collectors search by reference number. PC builders need exact compatibility. Car modders need fitment. eBay returns noise. Buyers leave frustrated.

Relist Spam is Killing Alerts

Subscribe to eBay saved searches and you get the same listings over and over — relisted, repriced, re-everything. The signal-to-noise ratio is so bad people stop using alerts entirely.

Every Tool is a Silo

HiFi Shark does audio. WatchCharts does watches. PCPartPicker does computers. Nobody does all of them. Nobody shares infrastructure, user accounts, or a unified alert system.

Canada is Ignored

Every major deal platform is US-first. Canadian buyers get burned by deals that don't ship, prices in wrong currency, and zero local pickup intelligence.

THE SOLUTION

THE LURK NETWORK

One brand. One platform. One alert engine powering a constellation of niche vertical search tools — each one the sharpest in its category.

TRENDING

POPULAR LURKS

The items people are watching right now. These are the searches that fire alerts, fill the Kill Feed, and move fast when priced right.

PLATFORM INTELLIGENCE

WHAT MAKES US DIFFERENT

Every competitor does one thing. We do everything — and we do it smarter. The core alert engine is built around problems nobody else has bothered to solve.

01

Relist Detection

Every listing gets a fingerprint. If it has been listed before — same item, same seller — you won't see it again. Nobody has built this properly.

02

Reference-Level Search

Enthusiast buyers search by exact model number, spec, vintage year. We parse and index at that level. eBay doesn't.

03

Sold Comp Pricing

Every listing surfaces its historical sold price context automatically. "18% below the 90-day average." No second tab needed.

04

Instant Multi-Channel Alerts

Email, SMS, push, Discord webhooks. The moment a matching listing hits, you know. Not once a day. Instantly.

05

Canadian-First Intelligence

Ships to Canada flag. CAD pricing. Local pickup radius. No more finding out a deal doesn't cross the border.

06

One Account. All Verticals.

Watch alerts. PC part alerts. Car mod alerts. All in one dashboard under one login.

THE GROWTH FLYWHEEL

Self-reinforcing by design.

Lurk finds a genuinely great deal

Algorithm monitors eBay continuously, surfaces real value, detects relists, checks sold comps.

Deal posted to Reddit + r/LurkDeals

Shared to vertical subreddits. r/Watches, r/AVexchange, r/buildapcsales. Community sees genuine value. Zero paid distribution.

Traffic hits lurk.deals

Affiliate tag on every outbound link. Casual visitors click and buy. Serious buyers sign up for personalized alerts.

Subscribers set up alerts

Daily active users. Repeat visits. Newsletter subscribers. SEO compounds. Communities grow.

Revenue reinvested into more verticals

Each new vertical is a new subreddit, newsletter, SEO surface. The platform grows. The moat deepens.

SIGNATURE FEATURE

THE KILL FEED

When something sells fast on eBay it means one thing — it was priced below market. The market itself voted. We surface that intelligence in real time.

LIVE KILL FEEDUPDATING CONTINUOUSLY
Rolex Submariner 1680 -- Matte Dial
Listed $6,200 · Sold comp avg $7,400 · watch.lurk.deals
58s
SOLD IN
RTX 4080 Super -- ASUS TUF
Listed $480 · Sold comp avg $620 · pc.lurk.deals
4m
SOLD IN
McIntosh MC275 Tube Amplifier
Listed $2,800 · Sold comp avg $3,400 · audio.lurk.deals
23m
SOLD IN
McLaren 720S OEM Brake Caliper Set
Listed $1,100 · Sold comp avg $1,900 · parts.lurk.deals
7m
SOLD IN
Leica M6 TTL 0.72 -- Black Chrome
Listed $2,400 · Sold comp avg $2,900 · cam.lurk.deals
12m
SOLD IN
COPY ALERT

When a deal sells fast, every Lurk user gets a Copy Alert — notifying them what sold, how fast, and how much below market. Free users see it. Pro users already had the alert 15 minutes earlier.

COPY ALERT
Rolex 1680 just sold in 58 seconds.
Listed at $6,200 — $1,200 below avg.
Pro members got the alert before you.
Set your alert for the next one
ONES THAT GOT AWAY

The weekly newsletter section that sells Pro subscriptions better than any pricing page. What flew off eBay this week. What's still available. What to set alerts for next time.

LURK WEEKLY — WATCHES
This week's fastest sold deals:
1680 · $6,200 · gone in 58s
Speedmaster 105.012 · gone in 3m
Still available: 3 similar refs
Pro users caught 2 of these 5.
BEYOND CONSUMER USE

MARKET INTELLIGENCE FOR BUSINESSES

The Kill Feed isn't just FOMO for buyers — it's real-time market intelligence for anyone who trades in physical goods. An auto recycler watching McLaren parts sell in minutes knows exactly what to pull and price. A vintage audio dealer watching McIntosh move faster than Marantz adjusts their buying strategy. The free tier alone becomes an essential daily business tool.

PRICING

FREE VS PRO

The free tier is genuinely, embarrassingly useful. That's intentional. Pro converts itself — every Copy Alert does the work.

LURK FREE
$0
Forever. No card required.
  • +SMS + email alerts
  • +15-minute scan frequency
  • +Relist detection
  • +Kill Feed access (24hr delay)
  • +Copy Alerts -- what sold fast
  • +Weekly vertical newsletters
  • +Sold comp pricing on listings
  • +5 active alert slots
  • +All verticals, one account
Free users drive affiliate revenue every time they buy. SMS costs $0.01/text. One purchase pays for years. The free tier is a feature, not a liability.
BEST VALUE
LURK PRO -- POUNCE TIER
$12/mo
Cancel anytime. One good deal pays for years.
  • Instant alerts -- seconds after listing
  • SMS + email + push + Discord webhook
  • Kill Feed live -- real time
  • Unlimited alert slots
  • Price history graphs per listing
  • Relist history -- how long it's been sitting
  • Seller deal-score -- track fast sellers
  • Everything in Free
COPY ALERT
Rolex 1680 sold in 58s. Pro members got the alert 14 minutes before you.
DISTRIBUTION STRATEGY

HOW WE GROW

CHANNEL 01
REDDIT COMMUNITIES

Each vertical has a home subreddit full of high-intent buyers. We build reputation by posting genuinely good deals. Traffic flows back. Affiliate clicks follow.

r/Watches → watch.lurk.deals
r/AVexchange → audio.lurk.deals
r/buildapcsales → pc.lurk.deals
r/frugalmalefashion → fit.lurk.deals
r/LurkDeals → everything
CHANNEL 02 -- PRIMARY
r/LURKDEALS SUBREDDIT

Our own community. Our rules. Affiliate links allowed. Flairs map to every vertical. Users subscribe to only the categories they want. Reddit does the notification work for free.

Flair: Watches
Flair: PC Parts
Flair: Local Pickup
Flair: Car Mods
Flair: Audio Gear
CHANNEL 03
NEWSLETTERS + BLOGS

Each vertical gets its own newsletter and SEO blog. 50,000 watch enthusiast subscribers is a sponsorable asset. Category-specific sponsors pay premium CPMs.

Weekly: Best Watch Finds
Weekly: PC Part Deals Canada
Weekly: Local Pickup Radar
Blog: "Is this Rolex a good deal?"
Blog: "Best used turntables under $500"
BUSINESS MODEL

HOW WE MAKE MONEY

REVENUE STREAM 01
EBAY AFFILIATE

3% commission on every completed eBay purchase driven from Lurk. Every outbound link carries our Partner Network tag. Scales directly with traffic.

Rolex Submariner sale: +$360
Vintage receiver: +$45
PC GPU: +$15
Streetwear item: +$9
Volume x AOV = revenue
REVENUE STREAM 02 -- RECURRING
LURK PRO

The only difference between free and Pro is speed. Free scans every 15 minutes. Pro is instant. That gap costs deals. Every Copy Alert sells the subscription automatically.

Free: SMS + email, 15min delay
Pro: Instant, all channels, $12/mo
1,000 Pro x $12 = $12k/mo
5,000 Pro x $12 = $60k/mo
Predictable. Recurring. Yours.
REVENUE STREAM 03
NEWSLETTER SPONSORSHIP

Vertical newsletters with engaged niche audiences are independently valuable. Category-specific sponsors pay premium CPMs for targeted buyers.

Amazon.ca affiliate
Canadian retailer programs
Direct brand sponsorships
Memory Express, Canada Computers
Watch authentication services
COMPETITIVE LANDSCAPE

WHY WE WIN

PLATFORMRELIST DETECTIONMULTIPLE VERTICALSCANADIAN FOCUSINSTANT ALERTSSOLD COMPSMODERN UILURK.DEALS
AutomatedSearches.comxxx+xx (2007)+ All
HiFi SharkxxxxPartialDated+ All
RedFlagDealsxGeneral+xxDated+ All
WatchChartsxxxBasic+Good+ All
eBay Saved SearchesxxPartialx (daily)x++ All
ROADMAP

THE PLAN

Y1
Y1
Build & Validate
  • Register lurk.deals + r/LurkDeals
  • Launch core alert engine with relist detection
  • 3-4 verticals live: watches, PC, car parts, audio
  • Reddit community building
  • First newsletter subscribers per vertical
  • eBay Partner Network first commissions
  • Target: $500-2k/mo by month 10
Y2
Y2
Scale & Compound
  • 8+ verticals live
  • Lurk Pro subscription tier launches
  • SEO compounding across all domains
  • UK and Australia expansion
  • Kijiji + Facebook Marketplace integration
  • First newsletter sponsorship deals
  • Target: $3-8k/mo revenue
Y3
Y3
Dominate Niches
  • 12+ verticals, each with newsletter + blog
  • Part-time content/community hire
  • Mobile app for Pro subscribers
  • Discord community per vertical
  • RedFlagDeals integration / partnership
  • Germany, France expansion
  • Target: $10-20k/mo revenue
Y5
Y5
Exit Ready
  • Platform acquisition conversations begin
  • Potential acquirers: eBay, Slickdeals, PE rollup
  • Hundreds of thousands of niche subscribers
  • Proven recurring revenue across streams
  • Global presence across 6+ eBay markets
  • Real valuation on subscriber base alone
THE VISION
We are building the internet's sharpest marketplace intelligence network. Not one deal site. Not one niche tool. A constellation of vertical-specific search engines, each one better than anything that exists, all unified under one brand that eBay itself will eventually want to own.
AUTOMATE

The platform never sleeps. While you're at work, asleep, or living your life — Lurk is watching every eBay market, every listing, every price change. You get notified when it matters.

DOMINATE

Each vertical becomes the definitive resource in its niche. Not good enough. The best. Communities form around it. Newsletters grow. SEO locks in. Competitors can't replicate the breadth.

COMPOUND

Every subscriber, every Reddit post, every newsletter reader, every SEO article compounds. The moat deepens with time. Revenue reinvested becomes more verticals becomes more revenue.